Few years back patient use to go to family doctor and he used to recommend doctor for eye surgery or any other surgery or specialized service. With advent of internet, now patients reads about disease, tries to figure out remedies , looks for google ranking of doctor then decides to visit doctor for the treatment .

For doctors Online reputation management is key to success. Patient goes to Facebook page , Instagram , you tube handle of doctor or hospital before deciding to reach there for treatment .

Doctors & hospital need to invest in digital marketing to have successful practice today